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EC / Product Page

🛍 Do I need a 特定商取引法 (Tokushoho) page to sell to Japanese buyers?

What AI often says

You can sell to Japanese customers with a normal product page, like anywhere else.

Why this may be wrong in Japan
  • ·Distance selling to Japanese consumers is expected to carry a 特定商取引法に基づく表記 (seller, contact, price incl. tax, shipping, returns).
  • ·Prices are expected tax-inclusive (税込); a foreign-style page often omits this.
  • ·Vague returns/shipping wording reduces trust with Japanese buyers.
Japan-side check — what to verify
  • ·Whether your store has a 特定商取引法に基づく表記 page
  • ·Tax-inclusive (税込) pricing display
  • ·Concrete shipping time from overseas and who pays customs/duties
  • ·Clear return conditions and period
Safer next step

Add a 特商法 disclosure page and show 税込 pricing before promoting to Japanese buyers.

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Selling to Japanese buyers? A normal product page usually isn't enough — Japan expects a 特定商取引法 (Tokushoho) disclosure page and tax-inclusive (税込) pricing. Missing it hurts trust and can be a compliance issue.

Research review & issue spotting — not legal, tax, or investment advice. · Sample reviews